Inside your social media ring: How to optimize online corporate reputation Harvard Case Solution & Analysis

Despite the fact that it is well-acknowledged that corporate correspondence has a direct effect on corporate reputation, a few of the organization paid attention to the connection between firms' online networking correspondence techniques and the formation of firms' reputations, in an online domain.

This article adds the impact of social networking correspondence strategies on the firm's reputation. The hotel industry is the core focus of the study. The outcomes offer key challenges in formulating online correspondence strategies that influence corporate reputation.

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