Describes the Mahindra & Mahindra Group approach to innovation. The Group is one of the largest industrial houses in India and managing director Anand Mahindra has put innovation in the framework of its growth strategy. The emphasis is on managing the balance between structured processes and create an environment in which radical innovations can succeed. Agricultural sector, one of the largest and most successful sectors of the group, is developing a revolutionary tractor outside his normal development with "Maverick" innovator. Not surprisingly, the project faces numerous obstacles and setbacks. Focused on:. 1) The role of creative innovators in breakthrough innovation, and 2) the need to process, structure, and early feedback from the market, 3) the sources of radical product concepts, and 4) marketing innovation "Hide
by Stefan Thomke, Briana Doerr Luthra Source: Harvard Business School 19 pages. Publication Date: January 11, 2009. Prod. #: 609065-PDF-ENG
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