Innovating at Arauco: Chile’s Largest Forestry Company Harvard Case Solution & Analysis

Innovating at Arauco: Chile's Largest Forestry Company Case Solution

This is just an excerpt. This case is about  INNOVATION & ENTREPRENEURSHIP

PUBLICATION DATE: September 07, 2016

Celulosa Arauco y Constitución (Arauco), a Chilean-based forestry and lumber company, was Constitución's company. Arauco's pulp mill and significant sawmill in Constitución was entirely ruined, and all however one of the 34 staying producing centers were cleaned out. By the end of April 2010, Arauco's pulp organisation in Chile was running at 70 per cent capability and in May, the company's pulp mill in Constitución resumed. In 2009, a chance supplied Arauco with the capability to engage development on a bigger scale. Should Arauco continue with its development, and if so how would Arauco balance these 2 various goals?

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