Chief Executive Officer (CEO) of Social Media Group was to develop a social media campaign for ING Direct Canada, online retail bank. General manager successfully developed social media campaigns for other companies in the past but wanted to ING general manager to measure the success of the campaign. With little information on how to determine the success of such a strategy, proceed with the development of one of Canada's first measurable social media campaigns. "Hide
by Sean Cauterman, Michael Sider Source: Richard Ivey School of Business Foundation 11 pages. Publication Date: November 1, 2010. Prod. #: 910M96-PDF-ENG
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