Research in Motion: Blackberry Blackout (B) Harvard Case Solution & Analysis

Mike Lazaridis, co-CEO of Research In Motion (RIM), faced with a situation truly catastrophic proportions. Earlier this week, service outages started occurring on popular devices from RIM smartphone BlackBerry, affecting more than 30 million BlackBerry users around the world. For three days, RIM engineers have worked around the clock to fix common technical problems. However, the company that provides only brief comments to the public, many consumers and industry officials are becoming increasingly frustrated. With the worldwide release of the new iPhone Apple 4S just a few days away, Lazaridis was presented with an additional challenge, as if RIM should respond publicly to help restore consumer and market confidence. "Hide
by Jana Seijts, Paul Bigus Source: Richard Ivey School of Business Foundation 3 pages. Publication date: April 24, 2012. Prod. #: W12912-PDF-ENG

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