Avid Life (A) Harvard Case Solution & Analysis

Noel Biderman was president of Avid Life Media, profitable growth of the Canadian company whose main activity was different online social networks to target groups who seek sexual partners and romance. Biederman seeks to raise $ 60 million through a private placement for the purchase of private placement of online advertising sales, mergers and take the new and improved growth of public history on TSX Venture Exchange or the Toronto Stock Exchange. Avid offers life is a legal and potentially lucrative investment. However, only one investment bank (GMP Capital) was willing to help raise capital Biederman - because of various social networks owned by Avid Life is the notorious Ashley Madison online community for married people looking to commit adultery. GMP ratio was brief, after media coverage of Avid offers life started to focus on the willingness of banks to service company Biderman, GMP withdrew their support Biederman. May be due to the bank's desire to avoid appearing in public with a man, rightly or wrongly, as the king of infidelity, refused to support GMP left Biederman failed to take potentially profitable investment opportunities in the market. "Hide
by Gerard Seijts, Thomas Watson Source: Richard Ivey School of Business Foundation 4 pages. Publication Date: January 30, 2012. Prod. #: W12636-PDF-ENG

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