Information Privacy and Marketing: What the U.S. Should (and Shouldnt) Learn from Europe Harvard Case Solution & Analysis

The United States and Europe show very different approaches to privacy - the condition of limited access to identifying information about individuals - both from the regulatory and managerial perspective. Founded in different cultural values ​​and assumptions about the importance of privacy ("human rights" issue in Europe compared with the contractual issue in the United States), these differences have led to regulatory and management of conflicts. In this article, the differences between these two approaches are considered. American corporations would be well served to include some of the premises of the European perspective. However, the United States would be ill served by a federal regulatory structure, such as some commonly found in Europe. "Hide
by H. Jeff Smith Source: California Management Review 27 pages. Publication Date: January 1, 2001. Prod. #: CMR190-PDF-ENG

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