"If you can not measure it, you can not manage it." Many companies have addressed this axiom into dogma and left the principles that should guide the planning of good management and control systems. The use of case study, the authors offer a look at who should be involved, and they offer a four-stage process of how to go about "choice", "design", "measurement, implementation and deployment," and finally, "using" the scorecard. Opportunities and risks identified at each stage of a useful guide that readers can apply to their organizational settings. The authors try to raise the discussion of the more technical aspects of the topic and provide more in terms of the manager, the study of the impact of these tools to measure the ability of the organization to operate effectively, and considering how they affect people's behavior and learning processes. "Hide
by Raul A. Ibanez, Josep Maria Rosanas Marti Source: IESE-Insight Magazine 7 pages. Publication Date: June 15, 2010. Prod. #: IIR029-PDF-ENG
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