This is a Thunderbird Case Study.This is a discussion exercise. The case affects a Mexican licensor in the State of Sonora, and the negotiated licensing agreement between an American maker in Arizona. Sam Paint operates and owns the largest wholesale paint business in southern Arizona. Although he sells a number of house paint products, he's best known for his quick-drying paint, a procedure he developed and patented in the United States twelve years past. Sam also holds a Mexican patent for quick-drying paint. Both patents are scheduled to expire in five years.
Quick Drying Paint And Licensing Negotiations Case Study Solution
PUBLICATION DATE: August 28, 2009 PRODUCT #: TB0209-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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