IMD-3-1467 © 2004
Leleux, Benoit F.; Bourgeois, Henri; Ganti; Lawrence
A regional business owner looks for the aid of an MBA students' venture group to evaluate the marketplace capacity and competitive positioning of its brand-new innovation.
This case explains the advantages; both for business owners and MBA students; of this kind of collaboration.
Subjects: MBA consulting project; Market survey; Action learning Settings: Lausanne; Switzerland; Biotechnology; Medical industry; 5 people; December 2003
