In 2011, huge, Inc is the fastest growing digital agency in the U.S., its CEO, Aaron Shapiro sees a lot of new strategies for growth to his company to the next level. However, the digital industry strategy, which has made a great name for a very fluid and constantly evolving, the options facing Shapiro and great to be considered in light of the industry structure, which blurs the boundaries between competitors, supplements and customers and can be easily moved for or against digital agencies such as huge in the near future. Using the vast as the focal point, the students were asked to evaluate the dynamics of competition in the industry of digital strategy and predict the development of the market. They were also asked to use the unique dynamics of the industry digital strategy as a background to evaluate the best option tremendous growth in the future.
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by Ramon Casadesus-Masanell, Nicholas G. Karvounis Source: Harvard Business School 22 pages. Publication Date: October 28, 2011. Prod. #: 712442-PDF-ENG
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