Shane Immelman, the founding CEO of the Lapdesk Company of South Africa, is facing numerous challenge in carrying Lapdesk from South Africa into the remainder of the African continent. How should the African strategy be distinct from that of South Africa? What is the appropriate structure?
Lapdesk Goes Global – Africa First Case Study SolutionPUBLICATION DATE: December 18, 2008 PRODUCT #: 809066-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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