Beyond the Bean Harvard Case Solution & Analysis

A young entrepreneur is arranging the promotion part of a company sketch to commence a board games cafe, and he has to close the plan in a week in order that it can be reviewed by him with his business partner. The marketing plan must have a recommendation for a target market and detail plans for promotion, pricing and product offering. The partners have budgeted $6,000 for promotion to bring customers into the cafe.

PUBLICATION DATE: April 03, 2013 PRODUCT #: W13212-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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