How to Convince Skeptical Investors Harvard Case Solution & Analysis

Entrepreneurs who are able to obtain financing for investment are those who know that building trust is important. The authors identify at least four types of strategy that businesses use to create the right impression. Skillfully using several more symbolic action, entrepreneurs with little previous track record could win the confidence of resource providers. In the race for scarce resources, more managers would do well to check their own actions against this winning repertoire. "Hide
by Christoph Zott, Quy Nguyen Huy Source: IESE-Insight Magazine 8 pages. Publication Date: December 15, 2009. Prod. #: IIR017-PDF-ENG

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