Diamond Foods Harvard Case Solution & Analysis

CEO Michael Mendes turned producer-owned co-operation in public top marketer snacks. Diamond organization, culture, product development, advertising and promotion strategies, and in particular, its marketing department has been built "from scratch" to address the fundamental changes in the structure of the retail and consumer behavior. Whether the model diamond be used successfully to other categories of food? "Hide
by David E. Bell, Mary Shelman Source: Harvard Business School 34 pages. Publication Date: December 15, 2009. Prod. #: 510013-PDF-ENG

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