Hongkong Land Holdings Ltd.: Strategic Repositioning of Real Estate Assets Harvard Case Solution & Analysis

Hongkong Land Holdings Ltd (HKL), the property arm of Jardine Matheson, is a leading property investment, management and development company with a major portfolio in Hong Kong and other property interests and infrastructure in Asia. In early 2000, HKL faced with significant changes in their business environment in the Central district of Hong Kong, where he was the leading master class office and retail real estate. It commissioned a report from consultants inform the company of changes in class retail and office markets and the impact it may have on the company. A major issue is how to change the company's aging for optimal profitability in a competitive market. "Hide
by Frederik Pretorius, Maria Ho Source: University of Hong Kong, 28 pages. Publication Date: February 10, 2003. Prod. #: HKU251-PDF-ENG

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