IMD-2-0124 © 2005
Steger, Ulrich; Amann; Wolfgang, Ionescu-Somers, Aileen
The C-instance of the three part series presents the fairly impressive successes attained over time; the real changes that were implemented; and HLL’s vision for the future.
Within less than a decade; HLL hopes to construct a pool of 100;000 selfemployed girls covering 500;000 hamlets; and reaching 500 million individuals; thus creating opportunities for rural girls as well as their families to live in improved states and increase their general standard of living. This case series was the 2006 OIKOS award winner in the classification “Sustainability”.
Subjects: Rural marketing; Sustainable marketing; Sustainability; Women in business; India
Settings: India; Consumer goods; 50 billion USD in sales; 2001-2006
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