IMD-3-1858 © 2007
Nie, Winter; Xin, Katherine, Zhang; Lily
Subsequent to the Russian monetary crisis; Aiminger started making for overseas markets. With OEMs' revenue margin squeezed by the competitors; Aiminger chose to develop its R&D capability and develop its own brand name.
What entrepreneurial qualities can be drawn from the case? How could MNCs compete with them in Chinese marketplace?
Subjects: Entrepreneurship; General Management; Emerging markets
Settings: China; Shoes; Shoemaking; Leather goods; Revenues of RMB200 million; Over 4000 employees; 1986-2006
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