Harlequin Romances–Poland (A) Harvard Case Solution & Analysis

Harlequin Enterprises, the world's leading publisher of series romance, has been particularly successful in Poland. The case examines some of the problems / opportunities of doing business in Eastern Europe and the marketing mix elements necessary for success. "Hide
by John A. Quelch, Nathalie Laidler Source: Harvard Business School 26 pages. Publication Date: July 22, 1993. Prod. #: 594017-PDF-ENG

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