The president of innovation at the Hanson Productions, an off-Broadway construction business, was encountered with the very same scenario for every Broadway production: where to find, how lots of seats, exactly what to charge and how to market the production and promotion. There are 3 diverse locations, with 3 different value proposals to the case, audience and studio.
The ticket rates should be set for advance sales; any modification in cost after this duration will successfully harm future sales - if the rate is marked down. Identifying a promo partner might reduce the threat of a prospective failure, yet cost more revenue and influence the recover schedule.
PUBLICATION DATE: May 20, 2010 PRODUCT #: 910A11-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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