Hale and Dorr (A) Harvard Case Solution & Analysis

Highlights how the word-of-mouth plays a crucial role in the acquisition of new customers. In particular, he points to the existence of both internal (to the firm) and external markets for customer leads. "Hide
by David B. Godes Source: HBS 16 pages. Publication Date: June 8, 2005. Prod. #: 505005-PDF-ENG

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Hale and Dorr (A)

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