Linking Products and Consumers: The Consumer Benefit Ladder Approach Harvard Case Solution & Analysis

This note provides a brief overview of the stairs consumer benefit (CBL) technique, a tool used to identify why consumers buy certain products or services. CBLS similar means the end of the chain, the hierarchy of the cards, and so on. "Hide
Marian Moore on 6 pages. Publication Date: September 19, 2008. Prod. #: UV1216-PDF-ENG

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