Guidestar Harvard Case Solution & Analysis

Abstract

The case describes the business strategy and business plan of the companyGuide Star, which started with an aim to offer the access to the donor about the non-profitorganization, before making a Gift donation. Since in early 90’s, there have been quite a few resources forgathering and finding the data free fromthe internet and requireddonors to visit the authorizepublic offices to grab the data, this gap instigated the Guide Star to develop the onlinedocumentscontaining the insights of the 50,000 non-profit organizations.

In addition, after creatingcertainservice awareness in the market, the company designed the website to offer the service of information about non-profit organizations, in different domains and under different evaluation factor. The aim of the business plan remained to be the informationprovider to donors for making the informed donation to the non-profit organizations bout what happens to their gift, once it is under the domain of the non-profit organizations.However, with the increasing time, the company determined the trend of users and identified the Non-profit organizations as the key subscribers.The company operates under three categories, Free, Gold and Platinum, each category have adifferent level of fees (except free) and offers adifferent level of information to each type of subscriber.

Keywords:  Data information, Guide Star, Customer ease

 

Question-1what gaps in the nonprofit information marketplace did Guide Star intend to fill? Why did it believe that by providing this information it could contribute to the transformation of the nonprofit sector?

In the initial phase of the establishment of the business, Guide Star analyzed the market gap in the non-profit industry about the availability of the correct data that could be used by the donors to analyze the performance of each Non-profitorganization,making them make a better decision about the gift and donations.Since in the current scenario, the donor has no informationabout the gift it gives to the non-profitorganizations and how it is utilized by these organization, creating a gap in themarket due to lack of information between the two parties. Also, since the data remainunavailable and there were only quite a few resources of accessingdata, thedonors lacked to compare the two non-profit organizations, making them offer the gift to the less potential organization in the industry.
Guidestar Harvard Case Solution & Analysis

Also, the limited access and resources to use bythe normal users restricted the donors to make the donation without comparing and also sometimes without knowingthe aim of the Non-profit organization.Also, since the market also shifted towards changing customer behavior (busyschedules) the long process of acquiringthe data from government labs andlibraries hindered the process of informeddecision making, leading to ambiguous donations withoutparticular aim and knowledge of the money donated.........................

 

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