Building Brand Community on the Harley-Davidson Posse Ride Video Harvard Case Solution & Analysis

Ethnographic account contains a 10-day, 2,300 km border to border ride Posse. Allows the viewer to experience the journey through the eyes of six Posse informants selected on the basis of socio-demographic section of the tour participants. "Hide
by Susan Fournier Source: Supplement 13 minutes of video. Publication Date: September 1, 2000. Prod. #: 501800-VID-ENG

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