GoPro: Brand Extension Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

GoPro: Brand Extension Case Solution

In ancient 20 17, digicam manufacturer Go-Pro alarmed investors by reporting its very first documented yearly profit reduction and also a sales prediction that aggressively missed analyst quotes. What'd once been broadly hailed among the primary initial public choices of 2014, tripling in cost in only more than 3 weeks after a June IPO, the inventory had shrunk 90.7 percentage from the end of 20-16. Some streak of digicam prices blunders, shifted solution release programs, and decreased promoting devote, place against a background of comparative economy modification, adversely influenced requirement for Go-Pro cameras. In financial year 20-16 on your own, models sent and earnings both decreased by almost 30 percentage, an remarkable change from the early times, even when earnings significantly more than doubled annually subsequent to a corporation's 2004 launching.

While earnings of Go-Pro cameras dropped, its own newest stayed probably one of one of the absolute most admired on earth. Consequently, Tony Bates, manager and former president of Go-Pro, whined on thoughts for Implementing the newest over and above the digicam. '' For Bates, this supposed maybe starting a fresh product working with the current Go-Pro new at an alternative classification. Whilst it sounded straightforward enough, Go-Pro experienced to look at the place to expand the business enterprise at a fashion which made sense to its business's core market. Go-Pro also needed to figure out if to permit the new to partner or others with yet another business. Considering that the consumer-centric origins of the business and that the development of the new, there has been lots to think about.

This situation assesses the troubles confronting Go-Pro from the surface of decreasing earnings, and also how best to leverage its increasingly common new brand. It gives a concise history of the provider, the development of the newand also a outline of ancient efforts to cultivate the newand units for licensing the brand, also the way best to employ a consultancy version, the should guard the new, and just two casestudies with RedBull and also Virgin team as types of brand extensions that are successful.

Mastering goal

Give students having a chance to assess an expected fresh expansion.

This is just an excerpt. This case is about Business