Galanz: A Legend in China's Home Appliances Industry Case Solution
Abstract:
Galanz developed from a Chinese municipality business to end up being the world's primary microwave maker in 6 years through an aggressive rate war technique and capability growth. Can Galanz now reproduce its fast development design in other home device classifications like a/c, rice cookers, and fridges?
Pedagogical Goals:
This case research studies the circumstances where a vibrant rate war and capability growth technique can be efficient. It evaluations (1) the competitive benefits of Chinese low expense makers, (2) the competitive characteristics in between international chinese oems and top quality business and amongst Chinese emerging international gamers, and (3) the difficulties of changing a world-leading plant to a world-leading brand name.
This is just an excerpt. This case is about Strategy
published: 19 Dec 2014
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