The case contrasts old tradition associated with the wine industry of the world market of new world producers, the fight for the U.S. market, the most desirable export target in 2009 due to its large, fast-growing, high-price market segments. Case allows us to analyze the way in which newcomers can change the rules of participation in the competitive global industry. It also raises the question of holding to answer, especially when limited to regulation, traditions and different opportunities than those that require changes in consumer tastes and market structures.Global wine wars 2009 New World Versus Old Case Solution
"Hide
by Christopher A. Bartlett Source: HBS Premier Case Collection 23 pages. Publication Date: August 13, 2009. Prod. #: 910405-PDF-ENG
Related Case Solutions & Analyses:
Porto Adriatico
Telecommunications Regulation and Coordinated Competition in Romania
An Interns Dilemma
Group Process in the Challenger Launch Decision (C)
Brazil in the World of Economy
Singapore’s Economic Development Strategy and the Biomedical Sciences Cluster
Glocalization in China
Edward Jones In 2006
AQR’s Momentum funds
Bidding for Hertz: Leveraged Buyout
