Global Wine War 2009: New World versus Old Harvard Case Solution & Analysis

The case contrasts old tradition associated with the wine industry of the world market of new world producers, the fight for the U.S. market, the most desirable export target in 2009 due to its large, fast-growing, high-price market segments. Case allows us to analyze the way in which newcomers can change the rules of participation in the competitive global industry. It also raises the question of holding to answer, especially when limited to regulation, traditions and different opportunities than those that require changes in consumer tastes and market structures.Global wine wars 2009 New World Versus Old Case Solution

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by Christopher A. Bartlett Source: HBS Premier Case Collection 23 pages. Publication Date: August 13, 2009. Prod. #: 910405-PDF-ENG

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Global Wine War 2009: New World versus Old

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