Glasgow Prestwick Airport Case Solution
Abstract:
The case explains the turn-around of a moribund Scottish airport sold by BAA, the major airport affair in Britain. The air transport markets are experiencing deregulation, which appears to favour abundant incumbents, Prestwick Air travel Holdings Limited (PAH) handles to be successful where most viewers anticipated it to stop working.
Pedagogical Goals:
The case is an illustration of worth development reasoning at work. Particularly, it intends to demonstrate how the adoption of a non-conventional tactical thinking made it possible for PAH to determine chances at Glasgow Prestwick which BAA did not acknowledge and to provide exceptional worth at lower expenses for all the airport's users.
This is just an excerpt. This case is about Strategy
published: 01 Jan 1998
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