Designed for use in the classroom as an epilogue to the history of the struggle for creative solutions to the problems of dry idea antiperspirant Gillette. Videotape announces bake-off winner: BBDO. It also features excerpts from interviews and a half years later, with Gillette and BBDO management issues: bake-off was a good idea? Was it a success? "Hide
by Thomas W. Bonoma, Shirley M. Spence Source: Video Supplement Publication Date: May 20, 1986. Prod. #: 886513-VID-ENG
Related Case Solutions & Analyses:
Johnson & Johnson Consumer Products Brazil: Corporate Transformation (B)
PTC: Launching an Entirely New Product Platform
U.S. Food Aid: Cash or Commodities
Prudential UK: Rebuilding a Mighty Business
Experimental Roots of Revolutionary Vision
Social Alliances: CompanyNonprofit Collaboration
Making China Beautiful: Shiseido and the China Market
Sonoco Products Co. (A): Building a World-Class HR Organization
SunCorp Technologies: From Bust to Boom
Achieving Full-Cycle Cost Management
