Gillette Co.: Dry Idea Advertising (A) Video Harvard Case Solution & Analysis

Gifts audiovisual account for five-year struggle for solving creative problems for Gillette Co. Dry antiperspirant brand idea. Dry Idea creative review is divided into three parts: 1) an overview of early advertising, 2) reconstruction of the 1983 meeting between the leaders and representatives of Gillette Dry idea of ​​an advertising agency, and 3) Chronology 1983 creative research copy of the preliminary results of testing in October. "Hide
by Thomas W. Bonoma, Shirley M. Spence Source: Video Supplement Publication Date: May 20, 1986. Prod. #: 886511-VID-ENG

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