June 9, 1986, the Company acquired General Electric Radio Corporation of America (RCA) for $ 6.8 billion, setting a record for the largest non-oil merger in U.S. history. GE wanted to RCA for defense companies and municipal solid sales of consumer goods, areas where GE was faltering. But the "jewel in the crown" was RCA-owned broadcaster, National Broadcasting Company (NBC). GE was delighted with his new subsidiary NBC, which news media dubbed the "Cinderella network" for its recovery from a deep recession to be the most successful three-nation networks. News division of the network, however, it was different. He rarely balanced budget and lose at least $ 50 million a year. In terms of the GE - a company that has successfully increased its revenues by ruthlessly cutting costs and staff - NBC News is needed simply to cut costs. This case describes how GE went to NBC profitable enterprise. HKS Case Number 939.0. "Hide
by Gary Orren, Kirsten Lundberg Source: Harvard Kennedy School 45 pages. Publication Date: 01 January 1989. Prod. #: HKS825-PDF-ENG
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