Eli Lilly: The Evista Project Harvard Case Solution & Analysis

Describes the creation and operation of the first of two heavyweight teams to develop new drugs and running. The focus is on one of the teams, Evista, although the comparison with the other team, Zyprexa, are included. Lilly need to decide on the next step (postlaunch) to control the scroll to Evista. "Hide
by Stephen S. Kolesnik, Matthew C. Verlinden Source: Harvard Business School 24 pages. Publication Date: Mar 09, 1999. Prod. #: 699016-PDF-ENG

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Eli Lilly: The Evista Project

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