Faculty Accountability
Dr. Benz hired Barrett Rollins as a Chief Scientist Officer; he was a very professional and trained scientist and physician at Dana Farber Cancer Institute. His objective was to promote the faculty in order to ensure new innovative ideas and techniques. He believed to implement the deserving education and experienced faculty that will be accountable with the passage of time.
Public Dissatisfaction
There was a lot of dissatisfaction among government as well as private funding sources regarding the lack of translational therapies. The other dissatisfaction factor was the reducing grant from the U.S National Institutes of Health and other vital funding sources.
Mistrust of integrated system
There was a proof of noticeable shortcomings in almost every measurement of the center’s functions. Some people misinterpreted the funding purpose and gave the impression that funding was only being utilized for the purpose of Wood’s laboratories activities. These rumors created extensive mistrust of the integrated system.
Recommendations and Suggestions
- Allow branding in the institute
- Show value towards the sponsor
- Hiring the high profile doctors and physicians from industry
Allow branding in the Institute
Dana Farber Cancer Institute has to allow branding option for companies in order to facilitate their advertising campaign. Their business plan will have a positive impact due to this development, which will strengthen the funding and grants as well. Increased branding activities will encourage the investor to spend more for the brand promotion and marketing. This will bring more funding for Dana Farber Cancer Institute in the long term.
Show the value for Sponsor
Dana Farber Cancer Institute has to attract the sponsor and encourage them to allocate more activities in the hospital. They have to ensure importance of Corporate Social Responsibility (CSR) to the sponsors. They must also attract the sponsor while encouraging more branding activities as it will help the sponsors in order to promote their brands efficiently and effectively.
Hiring High Profile Employees form industry
Dana Farber Cancer Institute has to hire experienced and high profile employees for the sake of institute’s best interest. High profile doctors have assisted patients in a more dignified way. which will also bring more patients into the hospital due to their image and reputation in the industry. They also need to hire experienced scientists and physicians so as to ensure the best standards and research facilities in the institute for both doctors and patients.............................
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