FROZEN FOOD PRODUCTS Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

FROZEN FOOD PRODUCTS Case Solution

INTRODUCTION

The purpose of this report is to first give overview of the project, which is new product line of Frozen food; secondly, to calculate free cash flows to the firm from the Frozen food project for next five years. The report also covers the appropriate discount rate for FCFF, the Terminal value from the project, and the project NPV & MIRR.

FREE CASH FLOW TO THE FIRM (FCFF) FOR FROZEN FOOD PRODUCTS FOR NEXT FIVE YEARS.

The free cash flow to the firm method is used for Frozen food project in order to determine the value that will be generated by this project. The sales revenue, capital expenditure, and changes in working capital over the period of five years are taken from projected financial statements. The perpetuity growth after five years’ time is taken as 5% in order to calculate terminal value of the project. The risk adjusted WACC was calculated for FCFF to incorporate business risk of new line of business, a similar company financial gearing was used to compute WACC. The free cash flow from the frozen food project can be seen in Exhibit -1.

APPROPRIATE RATE FOR DISCOUNTING FCFF TO VALUE PROFITABILITY OF THE PROJECT

Currently, the Risk adjusted WACC of 10.60% is used to discount FCFF. However, in order to drive profitability out of the project, the rate should be lower than IRR and MIRR. The rate should be used, which incorporates all business risk of the new line of the project and the one that is lower than IRR and MIRR as well. The greater IRR than cost of capital will guarantee the margin of safety.

As it is a new line of business and company is not listed, so its beta cannot be determined but using a similar company in terms of financial gearing and the company, which is operating in the field of business where Maria D’Souza wants to enter can be used to incorporate business risk of the new line of business. For example, for a new project it is decided that 1:3 debt equity ratio will be used now. The company with same or less debt equity ratio will be used to calculate beta asset using that company financial gearing.

In order to determine a new rate for this project, Venky’s India Ltd Company was used to incorporate business risk. This company is selected because; its debt to equity ratio is almost equal to that predetermined debt to equity ratio for frozen food project. By using this company, the new rate is calculated, which can be seen in Exhibit 2.

COST OF UNLEVERED EQUITY, THE COST OF EQUITY AND WEIGHTED AVERAGE COST OF CAPITAL

The cost of unlevered cost of equity is calculated as 19.84%, the unlevered cost of equity is high without any debt in it. This may be due to the fact that equity is an expensive source of finance as compared to debt. The unlevered or ungeared cost of equity is estimated using Modigliani and Miller proposition 2 on capital structures...................

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