From PPG to Vancl: Business Model Evolution of Online Apparel Retailing Harvard Case Solution & Analysis

"In October 2005, PPG pioneered a new model of e-commerce apparel in China. Targeting low-end clothes men, a new business model PPG met with great initial success due to its responsive supply chain, better distribution channel, and the brand established a costly advertising. However, the underlying business model limitations PPG led to its ultimate failure. Readers will learn how the successes and failures of the PPG. VANCL best practices is a good example of the evolution of the business model that made VANCL new leader in online retailing. To show evolving business model features clothing retailer, this case describes a sequence of two-stage history, in which each company has made improvements based on other predecessors. "" Hide
by Xiaobo Wu, Xubo Bai Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: August 18, 2011. Prod. #: W11172-PDF-ENG

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