Cisco Systems: Launching the ASR 1000 Series Router Using Social Media Marketing Harvard Case Solution & Analysis

This case focuses on the innovative approach of the probe and learn Cisco Systems »to use social media to launch its ASR 1000 Series edge router. The company decided to abandon the traditional print and television media in the marketing of new products, and decided instead to focus exclusively on digital marketing and social media to get the attention of your target audience. The case is considered a bold plan to start it up Cisco ASR 1000 Series "virtually, visually and viral" and digital marketing tactics Cisco Systems to achieve this ambitious goal. Business marketers usually take more serious and traditional approach to marketing their products, but in this case, Cisco has decided to reverse this trend by studying the digital tools and social gaming the way that their target customer - the technical community - all to visit more often. Cisco task was to this new approach, and as a consequence the value proposition will resonate with his audience and give technical ASR 1000 type of advertising is needed. The housing is at a time when social media have been growing as a promising way to engage consumers more deeply with brands and products, but marketers are still experimenting with the tools and tactics of social media for marketing. "Hide
on Mohanbir Sawhney Source: Kellogg School of management, Northwestern Univ. 16 pages. Publication Date: August 18, 2011. Prod. #: KEL579-PDF-ENG

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Cisco Systems: Launching the ASR 1000 Series Router Using Social Media Marketing

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