From Imitation to Innovation: Zongshen Industrial Group Harvard Case Solution & Analysis

As Zuo Zongshen drove the change of the Zongshen Industrial Group from an early copy cat in the bike company to a business that progressively concentrated on innovation as a method to obtain from the hyper-competitive product company, he continuously dealt with brand-new obstacles. The business had actually ended up being a leader in fuel powered motorbikes and little gas engines, however enhancing taxes and constraints on making use of bikes in busy city locations had actually generated a brand-new market, electrical motorcycles, which positioned a danger to the business's core company.

Foundation of the innovation for these e-bikes, and keeping the management and employing and imaginative skill the business required, were continuing obstacles. The case traces the advancement of abilities in the Zongshen Industrial Group, how it utilized the early imitation stage to cultivate fast technological knowing and updating, and how it utilized a special business structure and listing method to fund the acquisition of crucial innovations.

PUBLICATION DATE: May 11, 2010 PRODUCT #: 610057-HCB-ENG

This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS

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