Frito-Lay, Inc.: The Backhaul Decision Harvard Case Solution & Analysis

Frito-Lay, Inc.: The Backhaul Decision Case Solution

In 1983, as a way to balance out the increase in their circulation expenses, Frito-Lay thinks about offering miles on its own backhaul lanes to various other businesses. Frito-Lay monitoring should think about whether the possible incomes from such services necessitate the possible deterioration of service to Frito-Lay's sales pressure. A marketing strategy for the transport services should be developed if the backhaul proposition is approved.

Prior to the Motor Provider Act of 1980, business with personal trucking lines were usually restricted from offering transport services to different firms. The deregulation regarding the transportation market in 1980 enabled personal providers to provide for-hire transport services.

PUBLICATION DATE: April 08, 1988

This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS

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