From Hand-helds to Smart Phones – The Pioneers of Palm Inc. Harvard Case Solution & Analysis

Palm, was the "founder" of an entire industry. In the mid-nineties, the company developed the first manual, which can be implemented successfully. They have become the undisputed leaders in the young and very dynamic industry in a short time - both in terms of equipment and software. By 2010, however, Palm has not been in good shape. The new product, first-class smartphone was not very successful, and there was even the bankruptcy of Palma on the horizon. But how could it so far? Palm was a leader in the notebook market with high market share and profitability, and brand recognition of the level of many other companies can only dream of. So what happened to Palm? "Hide
by Anne K. Hoenen, Phillip C. Nell Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: October 14, 2011. Prod. #: W11355-PDF-ENG

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From Hand-helds to Smart Phones – The Pioneers of Palm Inc.

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