Leonisa: A Succession Crisis Among Second Gens Harvard Case Solution & Analysis

Leonisa: A Succession Crisis Among Second Gens Case Solution

Abstract:

A popular underwear seller in Colombia, Leonisa is a family-owned business that hardly endured a second-generation succession crisis. Brothers Joaquín and Julio Ernesto Urrea established the company in 1956, and over 50 years constructed one of the most identifiable brand names in Latin America. While they each had an equivalent stake in the business, their particular households were not of equivalent size: Joaquín had 11 kids consisting of 9 young boys, Julio had 3 children.

This is just an excerpt. This case is about  Family Business

published: 29 May 2017

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