Fortis Venturing (D2): Fortis Yacht Services Harvard Case Solution & Analysis

Imd-3-1547 © 2005
Leleux, Benoit F.; Vliebergh, Vincent

Fortis Yacht Services (FYS) was formally released in late 2003; swiftly prior to an essential yearly boat and yacht exhibit held in February in Belgium. The very first item he believed of was long-lasting funding for yachts.

In addition; yachts were ending up being more advanced and more costly; which bode well for loan need. Pascal was convinced that yacht funding represented a concrete chance for Fortis; and he believed the bank had to move quick to take it.

Subjects: Corporate venturing; Innovation; Growth; Intrapreneurs; Entrepreneurship; Financial services; Yachts
Settings: Benelux; Financial services; Venturing; Venture capital; Insurance; Startup; 2005

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