Fortis Venturing (D1): Pet Pack Harvard Case Solution & Analysis

IMD-3-1546 © 2005
Leleux, Benoit F.; Vliebergh, Vincent


Ever questioned why particular services; like insurance coverage and basic support; were readily available for people and not for their most valued four-legged buddies in the majority of nations? Kris Leys; a devoted pet dog enthusiast; was all too knowledgeable about that space in the Benelux insurance coverage markets. With the aid of Fortis Venturing; he introduced Pet Pack in early 2004; to supply pet-related info and pet help services to pet owners in Belgium.

It meant to release its very first pet insurance coverage item throughout the Summer 2005. Kris Leys; who had actually been a branch supervisor at Fortis Bank in Belgium for over 15 years along with a lover pet dog breeder; wished to cause Fortis to develop pet insurance coverage items.

Subjects: Corporate venturing; Innovation; Change management; Growth; Intrapreneurs; Entrepreneurship; Financial services; Startup Settings: Benelux; Financial services; Venturing; Insurance; Pets; Startup; 2005

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