FIRA: Confronting the Mexican Agricultural Crisis Harvard Case Solution & Analysis

In autumn 2003, agriculture Mexico faced a crisis caused by the growth in cheap imports from the U.S. in NAFTA and the disabled and / or expensive credit terms for Mexican farmers. It was becoming increasingly difficult for Mexican producers to compete, and many left agriculture for the city. Mere-Francisco, Director of Fira, the second-tier development bank, is in the process of developing and implementing a new strategy, which would be more efficient and enhance Mexico's agricultural system. "Hide
by James E. Austin, Michael Chu, Kate Reavis Source: Harvard Business School 20 pages. Publication Date: December 12, 2003. Prod. #: 304032-PDF-ENG

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