To maximize their effectiveness, shade cases must be printed in color. The case looks at the two dominant Finnish retailers: Kesko and S Group. In turn, a centralized business that provides services to the regional cooperatives, SOK is owned by the regional cooperative.
Throughout the period of 1980s and 1990s, S Group lagged much behind the market leader, Kesko. However, since 2005, S Group has held the leadership position; in 2007, it had gained 41 percent market while Kesko's was 33.9 percent. Kesko Plc pursues a model whereby retailer entrepreneurs use their personal funds run them fully and to invest in shops and is publicly traded. The case requires that pupils consider sources of competitive advantage that appear from the firms' business models that are markedly different.
PUBLICATION DATE: August 12, 2008 PRODUCT #: 709409-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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