Home Essentials: Building a Global Service Business with Local Operations Harvard Case Solution & Analysis

Chris Exline based Home Essentials, furniture rental business geared to foreigners in Singapore, but quickly moved to a base of operations in Hong Kong. The company was very successful in Singapore and Hong Kong, and then pursued the rapid global expansion. Having no basis for making decisions on where to go and service delivery in each country, Exline used gut instinct. Lack of management and information systems, it is not able to identify problems early on and had problems with understanding the causes of failures. The global financial crisis has increased the problem. It ends by describing how Exline was able to turn around troubled companies and to develop the necessary management system. The question of whether to once again attempt to go beyond the limits of Hong Kong, and if so, the approach to take in a selection of countries, is central to Exline faced during the case. "Hide
by Lynda M. Applegate, William R. Kerr, David Lane Source: Harvard Business School 18 pages. Publication Date: June 6, 2011. Prod. #: 811078-PDF-ENG

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