Fabindia is a non-profit Indian retail company with the stated mission of employment of weavers and artisans of traditional crafts in rural India. Founded in 1960 as an exporter of home furnishings, Fabindia has grown as a consumer facing retail clothing, household products, health products, and products for body care, and has plans for further expansion. Given their mission, their supply chain is fragmented, geographically dispersed, and unpredictable. Will they be able to overcome these challenges and continue to grow profitably, while remaining true to our mission?
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by Mukti Khaire Source: Harvard Business School 24 pages. Publication Date: March 20, 2007. Prod. #: 807113-PDF-ENG
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