Kimpton Hotels – Setting Prices on Priceline (A) Harvard Case Solution & Analysis

In June 2008, the Kimpton Hotels' location director of earnings management (director) for Washington, D.C. was attempting to process the most current consumer info report from Priceline.com (Priceline). In an effort to enhance incomes throughout durations of low tenancy at the hotel, the director had actually just recently been utilizing Priceline's "name your very own rate" bidding format.

While utilizing this sales channel had actually restricted success, the director was questioning the very best method to take full advantage of the profits originating from Priceline without cannibalizing existing sales or tainting the Kimpton brand name. His obstacle was to develop a rates technique that would figure out the ideal published rate for spaces in the Washington, D. C. hotel along with the variety of spaces that need to be supplied to Priceline.

PUBLICATION DATE: February 11, 2010 PRODUCT #: 909E27-PDF-ENG

This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS

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