Advised for MBAs, this case is among a pair of cases utilized in a merger settlement workout. It is created to be utilized with "Mars, Incorporated" (UVA-F-1612), however it can likewise be utilized by itself. Half the class prepares just the Wrigley case, and the other half utilizes the Mars case.
Wrigley and Mars are thinking about a merger and remain in the procedure of working out a merger arrangement. Macroeconomic presumptions, especially anticipating future sugar costs in an unpredictable environment, and presumptions about Wrigley's value make Wrigley's future revenue streams hard to anticipate.
PUBLICATION DATE: March 24, 2010 PRODUCT #: UV4276-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
WM Wrigley JR Company Innovation in Chinas Confectionery Market Case Solution
Related Case Solutions & Analyses:
Savage Beast (A1)
House of Tata: Acquiring a Global Footprint
Palm (B): 2001
Extending an Electronic Trade Network to Sustain Competitive Advantage
Interview with Heidi Roizen Video
Davis Boatworks
ConAgra Inc.: Across the Food Chain
Omar Ishrak: Building Medtronic Globally
Friendly Cards, Inc.
The Home Depot, Inc.
