Wm. Wrigley Jr. Company Harvard Case Solution & Analysis

Advised for MBAs, this case is among a pair of cases utilized in a merger settlement workout. It is created to be utilized with "Mars, Incorporated" (UVA-F-1612), however it can likewise be utilized by itself. Half the class prepares just the Wrigley case, and the other half utilizes the Mars case.

Wrigley and Mars are thinking about a merger and remain in the procedure of working out a merger arrangement. Macroeconomic presumptions, especially anticipating future sugar costs in an unpredictable environment, and presumptions about Wrigley's value make Wrigley's future revenue streams hard to anticipate.

PUBLICATION DATE: March 24, 2010 PRODUCT #: UV4276-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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