Evernote: Growth Options in January 2011 Case Solution
Evernote is a suite of cloud-based software application and services created to enhance the user's brain by catching parts of info in numerous formats, arranging, indexing and keeping them, and producing them quickly searchable. The business grew drastically utilizing the "freemium" income design that enables users to utilize the item totally free until they require unique functions or their use goes beyond a limit. The case history explains the Evernote service design and the business's development. Trainees assess the business's development choices (e.g., global expansion - especially in China, brand-new item functions, acquisitions, or brand-new consumer sections), since January 2011.
Knowing Objective
The case is developed to assess a start-up's company design and its growth options.
This is just an excerpt. This case is about Business
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