Automotive assemblers and suppliers have used various strategies to deal with the external uncertainty. These strategies are developed relatively rapidly in recent years in part because of changes in the locus of innovation from OEM-suppliers, changes in market conditions, and future regulations of greenhouse gas emissions. This creates a unique challenge for the industry. Some car companies have been more effective in dealing with market and regulatory uncertainty due to the technology resource integration across platforms and integration between functions on the value chain from suppliers to retailers. "Hide
by Sandra Rothenberg Source: California Management Review 19 pages. Publication Date: November 11, 2011. Prod. #: CMR497-PDF-ENG
Related Case Solutions & Analyses:
GEs Imagination Breakthroughs: The Evo Project
Collaborative Service: How Doing Less Can Satisfy Customers More
Austin Blakeley & Cambridge LLC
The Lesbian and the Christian (B)
MBIn Jeopardy (A)
Project Ideas for Developing Leadership Presence
Walmart’s Sustainability Strategy (B): 2010 Update
Psychological Contract
World Class Heroes for Russia: Olga Sloutsker and World Class Fitness Chain
Outblaze – Coming of Age in Hong KongOutblaze
